Your Privacy Matters to NH Imaging Ltd
At NH Imaging Ltd, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect any information you provide when using our website or services.
We handle all personal information in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).
Website Privacy Policy
nhimaging.co.uk (our website) is provided by New Horizons Imaging LTD (‘we’, ‘our’ or ‘us’). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).
Given the nature of our website, we do not expect to collect the personal data of anyone under 18 years old. If you are aware that any personal data of anyone under 18 years old has been shared with our website please let us know so that we can delete that data.
This privacy policy is divided into the following sections:
- What this policy applies to
- Personal data we collect about you
- How your personal data is collected
- How and why we use your personal data
- Marketing
- Who we share your personal data with
- How long your personal data will be kept
- Transferring your personal data out of the UK
- Cookies and other tracking technologies
- Your rights
- Keeping your personal data secure
- How to complain
- Changes to this privacy policy
- How to contact us
What this policy applies to
This privacy policy relates to your use of our website only.
Throughout our website we may link to other websites owned and operated by certain trusted third parties to Google and Meta analytics as part of the ads campaign and SEO, used for Stripe payments. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.
Personal data we collect about you
The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:
- your name, address and contact information, including email address and telephone number and company details
- any delivery addresses specified for your order
- information to check and verify your identity, eg date of birth
- your gender, if you choose to give this to us
- location data, if you choose to give this to us
- your billing information, transaction and payment card or other payment method information
- bank account and payment details
- details of any information, feedback or other matters you give to us by phone, email, post or via social media
- your account details, such as username and login details
- your activities on, and use of, our website
- information about the services we provide to you
- your contact history, purchase history and saved items
- information about how you use our website and technology systems
- your responses to surveys, competitions and promotions
You must provide this personal data to use our website and the services on it, unless we tell you that you have a choice.
We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
How your personal data is collected
We collect personal data from you:
- directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website, and
- indirectly, such as your browsing activity while on our website; we will usually collect information indirectly using the technologies explained in the section on ‘Cookies and other tracking technologies’ below.
- We may also receive personal data about you from third parties in limited circumstances. In particular, additional personal data may be provided by referrers through our referral portal, which is managed by Biotronic3D. Otherwise, personal data is collected directly from you through our website.
How and why we use your personal data
Under data protection law, we can only use your personal data if we have a proper reason, eg:
- where you have given consent;
- to comply with our legal and regulatory obligations;
- for the performance of a contract with you or to take steps at your request before entering into a contract; or
- for our legitimate interests or those of a third party.
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
The table below explains what we use your personal data for and why.
| What we use your personal data for | Our reasons |
|---|---|
| Creating and managing your account with us | To perform our contract with you or to take steps at your request before entering into a contract. |
| Providing products to you | To perform our contract with you or to take steps at your request before entering into a contract. |
| Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us | For our legitimate interests, ie to minimise fraud that could be damaging for you and/or us. |
| Enforcing legal rights or defend or undertake legal proceedings |
Depending on the circumstances:
|
| Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website |
Depending on the circumstances:
|
| Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended |
Depending on the circumstances:
|
| Communications with you not related to marketing, including about changes to our terms or policies or changes to the services or other important notices |
Depending on the circumstances:
|
| Protecting the security of systems and data used to provide the services |
To comply with our legal and regulatory obligations We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us. |
| Statistical analysis to help us understand our customer base | For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price. |
| Updating and enhancing customer records |
Depending on the circumstances:
|
| Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant | To comply with our legal and regulatory obligations. |
| Marketing our services to existing and former customers | For our legitimate interests, ie to promote our business to existing and former customers. See ‘Marketing’ below for further information. |
| To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency. In such cases information will be anonymised where possible and only shared where necessary. |
Depending on the circumstances:
|
How and why we use your personal data—in more detail
More details about how we use your personal data and why are set out in the table below:
| Purpose | Processing operation | Lawful basis relied on under the UK GDPR and EU GDPR | Relevant categories of personal data |
|---|---|---|---|
| Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or other important notices |
Addressing and sending communications to you as required by data protection laws, ie:
|
Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(b)) |
|
| Addressing and sending communications to you about changes to our terms or policies or changes to the products or other important notices (other than those addressed above) | Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you |
|
How and why we use your personal data—Special category personal data
In certain circumstances, we may collect special category personal data, specifically information relating to your health.
This may occur where patients self-refer for certain scans without a GP referral. In those cases, we may ask you to provide details about your clinical history or relevant health information so that we can assess the appropriateness of the scan and support the clinical reporting process.
The collection and use of this information is governed by our Non-Medical Referral Policy, which sets out the circumstances in which patients may self-refer and the information that may be required.
Health data collected in this way will only be used for clinical and healthcare purposes, including:
- assessing and processing your referral;
- enabling radiologists and clinical staff to interpret your scan and produce a diagnostic report; and
- where appropriate, sharing results with your GP or other healthcare professional involved in your care.
We do not use or share health data for marketing purposes.
How and why we use your personal data—sharing
See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.
Marketing
We will use your personal data to send you updates (by email, text message, telephone, or post) about our products and/or services.
We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by:
- contacting us at info@nhimaging.co.uk
- using the ‘unsubscribe’ link in emails.
We may ask you to confirm or update your marketing preferences if you request further products services in the future, or if there are changes in the law, regulations, or the structure of our business.
We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
Referrals are processed in accordance with our Non-Medical Referral Policy. Personal data submitted through the referral process is used exclusively for clinical reporting purposes and is never used for marketing. Such data may be shared with radiologists to enable the preparation of reports, and the resulting reports may be shared with the patient’s GP where appropriate.
Who we share your personal data with
We routinely share personal data with:
- third parties we use for payment services;
- Healthcare regulators (e.g. CQC in the UK,) and NHS bodies or public health authorities (where applicable);
- Referring clinicians (GPs, consultants, specialists); and
- other third parties we use to help us run our business, eg we use two different teleradiology reporting company who will have access to images and personal information in order to report scans. Please refer to who we share your details with for further information.
We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.
We or the third parties mentioned above occasionally also share personal data with:
- our and their external auditors, eg in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations.
- our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations.
- law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations.
- other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations
Who we share your personal data with—in more detail
More details about who we share your personal data with and why are set out in the table below:
| Recipient | Processing operation (use) by the recipient | Relevant categories of personal data transferred to the recipient |
|---|---|---|
| Biotronics 3D Limited Company No: 05029338 10 Upper Berkeley St, London, W1H 7PE |
Data Processor providing the 3Dnet/OpenRad cloud platform to store images, referral and patient’s data to be accessed by us for the provision of the regulated service “diagnostic and screening service” and for reporting service | Complete set of personal data: e.g. Name, DoB, address, weight, height, tel. n., email address, Gp details, clinical information (medical history, previous operations/illnesses etc), NHS number and MRI body part to be scanned and why |
| DMC Imaging Ltd – Part of DMC Healthcare Reg: 08257592 Address: 60 Chadwick Road, London, SE15 4PU |
Provision of teleradiology services, including the remote professional interpretation of radiological images (MRI) and the generation of clinical diagnostic reports. Images will be reported and accessed from the cloud platform without leaving it. | Full name, date of birth, gender, patient identification numbers (e.g., NHS number or internal ID), clinical referral information (reason for scan), and Special Category Data consisting of the MRI images and the resulting diagnostic medical reports. |
| Vital Radiology Services Limited Reg: 09633762 Address: 7 Bell Yard, London, WC2A 2JR (Registered Office) / Unit 2, Kylna Business Centre, Hemel Hempstead, HP2 4BF (Operational). |
Provision of remote teleradiology reporting and sub-specialty clinical consultation. Data is accessed processed via the cloud platform and might be, temporarily, stored in the company computers for the provision of clinical diagnostic reports. Includes storage of images and data on secure computer equipment for the purpose of primary reporting, peer review, and quality assurance. | Identity data (name, DOB), contact details, unique patient identifiers, and Special Category health data including scan images (DICOM files), relevant medical history provided at referral, and the final clinical interpretation/report. |
| Stripe Payments UK Ltd — a company incorporated in England with registered number 08480771, whose registered office is at 9th Floor, 107 Cheapside, London, EC2V 6DN | Process card payments, detect and prevent fraud | NA |
For user reference, imaging data is transferred in digital format via secure systems, including a PACS (Picture Archiving and Communication System) or integrated cloud platforms (such as Biotronics3D or OpenRad). Imaging data is not sent via unencrypted email.
Who we share your personal data with—further information
If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).
How long your personal data will be kept
We will not keep your personal data for longer than we need it for the purpose for which it is used. For example, if you stop using your account we will delete or anonymise your account data after 7 years.
Transferring your personal data out of the UK [and EEA]
We store and process the majority of personal data within the United Kingdom. In particular, clinical and operational data is stored and processed solely within the UK and is not transferred internationally by us.
However, we use certain analytics and marketing tools provided by third-party service providers which may process limited technical data outside the UK.
We use the following analytics services:
- Google Analytics (Google LLC)
- Meta Analytics / Meta Pixel (Meta Platforms Inc.)
These providers may process certain technical data collected through our website, including:
- IP addresses
- user identifiers
- page URLs and browsing activity
This data may be transmitted to servers located in the United States for the purpose of website analytics and service improvement.
We only permit international transfers where appropriate safeguards are in place to ensure your personal data is protected to standards equivalent to those required under the UK GDPR.
Where your personal data is transferred outside the UK or EEA, we will ensure a lawful safeguard is in place. This may include:
- the UK Extension to the EU-US Data Privacy Framework (DPF), where the relevant US service provider is self-certified under that scheme; or
- the International Data Transfer Agreement (IDTA) or EU Standard Contractual Clauses (with UK Addendum) where the provider is not certified under the DPF.
We will only transfer data where appropriate safeguards are in place to ensure your rights are protected to UK GDPR standards.
Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.
Transferring your personal data out of the UK—in more detail
More details about the countries outside the UK to which your personal data is transferred are set out in the table below:
| Recipient country | Recipient | Processing operation (use) by recipient | Lawful safeguard |
|---|---|---|---|
| United States | Google LLC Reg No: 201727810678 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA |
Web analytics and data hosting services; stores online identifiers and usage data to provide site performance metrics and advertising services. |
Adequacy regulation further to paragraph 5(1)(a) of Part 3 of Schedule 21 to the Data Protection Act 2018 UK-US Data Bridge (The Data Protection (Adequacy) (United States of America) Regulations 2023). |
| United States | Meta Platforms, Inc. Reg No: 645635 1 Meta Way, Menlo Park, CA 94025, USA |
Web and data hosting services; collection of user interaction data via pixels to provide advertising measurement, conversion tracking, and marketing services. |
Adequacy regulation further to paragraph 5(1)(a) of Part 3 of Schedule 21 to the Data Protection Act 2018 UK-US Data Bridge (The Data Protection (Adequacy) (United States of America) Regulations 2023). |
Transferring your personal data out of the EEA—in more detail
[More details about the countries outside the EEA to which your personal data is transferred are set out in the table below OR hereplease see our Cookie Policy: https://nhimaging.co.uk/cookie-policy/
| Recipient country | Recipient | Processing operation (use) by recipient | Lawful safeguard |
|---|---|---|---|
| United Kingdom | New Horizons Imaging Ltd Company No: 13445428 Registered Office: 216 Gainsford Crescent, Nottingham, England, NG5 5HS |
Provision of diagnostic imaging services, patient referral processing, clinical reporting, and administration of website enquiries and bookings. | Adequacy decision: Commission Implementing Regulation (EU) 2021/1772 of 28 June 2021 pursuant to Regulation (EU) 2016/679 of the European Parliament and of the Council on the adequate protection of personal data by the United Kingdom |
Transferring your personal data out of the UK [and EEA]—further information
If you would like further information about data transferred outside the UK[/EEA], please contact [us OR our Data Protection Officer] (see ‘How to contact us’ below).
Cookies and other tracking technologies
A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us to provide payment services using Stripe.
For further information on cookies, our use of ‘cookies’ and, when we will request your consent before placing them and how to disable them, please see our insert link to Cookie Policy.
Your rights
You generally have the following rights, which you can usually exercise free of charge:
| Access to a copy of your personal data | The right to be provided with a copy of your personal data. |
|---|---|
| Correction (also known as rectification) | The right to require us to correct any mistakes in your personal data. |
| Erasure (also known as the right to be forgotten) | The right to require us to delete your personal data—in certain situations. |
| Restriction of use | The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data. |
| Data portability | The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations. |
| To object to use |
The right to object:
|
| Not to be subject to decisions without human involvement |
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. We do not make any such decisions based on data collected by our website. |
| The right to withdraw consents |
If you have provided us with consent to use your personal data you have the right to withdraw that consent easily at any time. You may withdraw consents by contacting us (see ‘How to contact us’ below). Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn. |
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.
If you would like to exercise any of those rights, email, call or write to us—see below: ‘How to contact us’. When contacting us please:
- provide enough information to identify yourself [(eg your full name, address and customer or matter reference number)] and any additional identity information we may reasonably request from you, and
- let us know which right(s) you want to exercise and the information to which your request relates.
Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
How to complain
Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with:
- the Information Commissioner in the UK
The UK’s Information Commissioner may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113. [For a list of EEA data protection supervisory authorities and their contact details see here.]
Changes to this privacy policy
We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you, for example via including a prominent link to a description of those changes on our website for a reasonable period or by other means, such as email.
How to contact us
Individuals in the UK
You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
| Our contact details |
New Horizons Imaging Ltd Address: 216 Gainsford Crescent, Nottingham, NG55HS Email: info@nhimaging.co.uk Telephone: 0113 873 1310 |
|---|
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