How we protect your information.
Learn how New Horizons Imaging collects, uses and protects your personal data when you use our website, contact our team or book a private MRI scan.
Data Handling
Information
Privacy
New Horizons Imaging Ltd
nhimaging.co.uk is provided by New Horizons Imaging LTD. We are the controller of personal data obtained via our website, meaning we are legally responsible for deciding how and why it is used.
We take your privacy very seriously. This policy explains who we are, how and why we collect, store, use and share personal data, your rights, and how to contact us or the relevant regulator.
What this policy applies to
This privacy policy relates to your use of our website only.
Our website may link to third-party websites, including Google and Meta analytics services and Stripe payments. Those third parties may gather information according to their own privacy policies.
Personal data we collect about you
The personal data we collect depends on how you use our website and services. This may include:
- Name, address and contact information
- Email address and telephone number
- Company details
- Delivery addresses
- Date of birth or identity verification information
- Gender, if provided
- Location data, if provided
- Billing and payment information
- Bank account or payment details
- Feedback or enquiry information
- Account username and login details
- Website activity and usage data
- Services provided to you
- Contact and purchase history
- Saved items
- Survey, competition or promotion responses
How your personal data is collected
We collect personal data directly when you enter or send us information, including when you register, contact us, email us, send feedback, purchase services, post material, complete surveys or participate in competitions.
We may also collect information indirectly through browsing activity and cookies. In limited cases, we may receive personal data from third parties, including referrers through our referral portal managed by Biotronic3D.
How and why we use your personal data
Under data protection law, we can only use your personal data where we have a proper reason, including consent, legal obligations, contract performance or legitimate interests.
| What we use your data for | Our reason |
|---|---|
| Creating and managing your account | To perform our contract with you or take steps before entering into a contract. |
| Providing products or services | To perform our contract with you. |
| Identity checks and fraud prevention | For our legitimate interests, including minimising fraud. |
| Legal rights or proceedings | To comply with legal obligations or protect our business, interests and rights. |
| Customising our website | Consent via cookie tools where required, or legitimate interests where consent is not required. |
| Analytics and website improvement | Consent where required, or legitimate interests to improve our service. |
| Non-marketing communications | Legal obligations or legitimate interests. |
| Protecting systems and data | Legal obligations and legitimate interests. |
| Statistical analysis | Legitimate interests to understand our customer base. |
| Marketing to existing and former customers | Legitimate interests to promote our services. |
Special category personal data: health information
In certain circumstances, we may collect special category personal data, specifically information relating to your health.
This may happen where patients self-refer for certain scans without a GP referral. We may ask for clinical history or relevant health information so we can assess the appropriateness of the scan and support the reporting process.
- Assessing and processing your referral
- Helping radiologists and clinical staff interpret your scan
- Producing a diagnostic report
- Sharing results with your GP or healthcare professional where appropriate
We do not use or share health data for marketing purposes.
Marketing
We may use your personal data to send updates by email, text message, telephone or post about our products and services.
We have a legitimate interest in using personal data for marketing. You can opt out at any time by contacting us at info@nhimaging.co.uk or using the unsubscribe link in emails.
We will always treat your personal data with respect and will never sell or share it with other organisations for marketing purposes.
How long your personal data will be kept
We will not keep personal data for longer than needed for the purpose for which it is used. For example, if you stop using your account, we will delete or anonymise your account data after 7 years.
Transferring your personal data outside the UK and EEA
We store and process most personal data within the United Kingdom. Clinical and operational data is stored and processed solely within the UK and is not transferred internationally by us.
We use analytics and marketing tools from Google and Meta, which may process limited technical data outside the UK, including IP addresses, user identifiers, page URLs and browsing activity.
| Recipient country | Recipient | Use | Safeguard |
|---|---|---|---|
| United States | Google LLC | Web analytics, hosting, performance metrics and advertising services. | UK-US Data Bridge / adequacy regulation. |
| United States | Meta Platforms, Inc. | Advertising measurement, conversion tracking and marketing services. | UK-US Data Bridge / adequacy regulation. |
| United Kingdom | New Horizons Imaging Ltd | Diagnostic imaging services, referrals, reporting, enquiries and bookings. | EU adequacy decision for the United Kingdom. |
Your rights
You generally have the following rights, which you can usually exercise free of charge:
Request a copy of your personal data.
Ask us to correct mistakes in your personal data.
Ask us to delete your personal data in certain situations.
Ask us to restrict use of your personal data.
Receive your data in a structured, machine-readable format.
Object to direct marketing or certain uses of your personal data.
Not be subject to certain decisions made without human involvement.
Withdraw consent where we rely on it.
To exercise your rights, contact us and provide enough information to identify yourself and confirm which right you wish to exercise.
Keeping your personal data secure
We have appropriate security measures to prevent personal data being accidentally lost, used or accessed unlawfully. We limit access to those who have a genuine need to access it.
We also have procedures to deal with suspected data security breaches and will notify you or the regulator where legally required.
How to complain
Please contact us first if you have any query or concern about how we use your personal data. We hope we can resolve any issue.
You also have the right to complain to the Information Commissioner’s Office.
ICO telephone: 0303 123 1113
ICO complaints: ico.org.uk/make-a-complaint
How to contact us
You can contact us by post, email or telephone if you have questions about this privacy policy, the information we hold about you, your data rights or a complaint.
216 Gainsford Crescent,
Nottingham, NG5 5HS
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